Lakeside Copywriting-Content Copywriting For Lawyers

-Copywriting For Business Lawyers And Their Service Providers-By A Business Lawyer-

Lakeside Copywriting


 1.Forensic Pursuit-Email lead generator for digital forensics firm.

Subject line--“Hidden Evidence”

Dear Counselor,

As you know, there is a vast trove of evidence, in electronic data form, in virtually all human (and non-human) interactions. 

This evidence can help you protect your clients and keep them out of trouble, or win their cases when they find themselves on either side of a case. 

It can also be stolen, in a way that is not detectable except by an expert.

Do you know where the evidence is?  All of it?  Do you know where it hides?

Most lawyers don’t, and it’s not because of lack of diligence. 

Unless you spend your days studying this environment rather than practicing law, It is simply impossible to stay in touch with all of the current and emerging ways in which data can “hide” from you. 

Did you know, for instance, that a micro SD memory drive is smaller than a thumbnail yet can hold thousands of documents, or that data can be copied to a mobile phone, iPod or other handheld devices?

Missing this evidence could have serious consequences to your clients and their cases. 

I cited two examples above.  For six more, follow this link for your free copy of “8 Ways Data Is Lost or Stolen.” 

[ link]

I'm Steve Linn, and I've taught hundreds of lawyers the fundamentals of digital forensics (the science of finding the hidden evidence), technology, mobile phone, application and e-discovery techniques in family, business, employment and criminal law, through live events at CLE conferences, in law offices and legal departments, and via webcasts.  And I never charge for my teachings.

Thank you for your time.

Steve Linn-CBE, ACE, MPE

Forensic Pursuit
Office     855.219.3486
Cell          970-261-2634

2.Chapter 11 Dockets-Email lead generator drip campaign (this is one of 8)

 Email educating on docket research tools

Subject line:   BigLaw calls it “…a sick and nerdy addiction”

Dear __________

Suppose you were working on a large case where a stakeholder has filed a motion, the outcome of which will be important, if not critical, to your next move. 

Wouldn’t it be nice to know whether a judge in your circuit, or better yet, the judge in your case, has ever decided a similar motion?

You can find out, in minutes, with our targeted Docket Research tools.  Our database reaches back to the beginning of electronic filing, containing over 1800 cases and almost 3,000,000 pleadings.  And every case is updated at least four times every day!

Our clients are the country’s largest, most sophisticated law and financial advisory firms, and they are dead serious about uncovering everything there is to know when it comes to relevant movement in cases. 

But they can become downright giddy when they see the power in our research tools.  As one BigLaw associate told us…” I LOVE your website.  It’s like a sick and nerdy addiction!”

Visit us [here] and find out for yourself.

As always, feel free to contact me if you have any questions.


Randall G. Reese, President
Chapter 11 Dockets
Phone: (415) 298-6730

 3.  Blog-How To Protect Your Brand Without Filing A Trademark

How to Protect Your Brand without Filing a Trademark

Can you protect your brand without filing a Trademark?  The short answer is yes, though longer term you should consider filing. 

In this blog you’ll learn:

What a Trademark is

The difference between a Common Law Trademark and a Registered Trademark
How you can protect your brand without filing a Trademark

Let’s say you’ve developed a unique strap to help keep luggage closed.  You’ve called it the “VagaBond”, and you’re getting pretty amped up and ready to start selling.  Someone asks whether you’ve “trademarked” your brand, and you start to get a little nervous because a) you don’t know what a trademark is, and b) this sounds like something only a specialist (read, expensive lawyer) can handle.  You’ve done a little research and found that filing for a trademark could cost $2,000 or more, and your funds are limited.

What’s a Trademark?

A Trademark is a word, symbol, or phrase, used to identify a particular manufacturer or seller’s products and distinguish them from the products of another.

How do you get one?

There are two ways you can acquire rights to VagaBond as a Trademark.  First, through common law use, and second, through registration.

Common Law Trademark

Be the first to use Vagabond and you’ll own the Common Law Trademark.  Just know there are serious limitations, perhaps the biggest being that it is limited to the geographic area in which it is used.  So, if you’re selling your VagaBond straps only in Rhode Island, anyone else can sell a product with the same name in, say, Nevada.

Registered Trademark

Be the first to register the Vagabond mark with the U.S. Patent and Trademark Office (“PTO”), and if your mark is accepted by the PTO you can be reasonably assured that you will have the sole right to use it across the country. 

Protecting your brand without filing a Trademark.  You’ve decided to claim a Common Law Trademark.  Here’s what you should do to product the VagaBond brand. 

  • Do a Clearance Search. 
  • Search the PTO online to see whether VagaBond is already registered, your state’s online records to see if Vagabond is registered as either a company, or an assumed name of a company, and the Internet.
  • Use TM (Trademark) next to VagaBond.  TM can be used even if you haven't filed with the PTO for registration, and lets the world know you own the brand.
  • Use it.  You cannot claim a Trademark and not use it.  Use it or lose it.
  • Monitor.  Do the above searches routinely to be sure no one else is using the mark.  You can lose your rights if others are using the mark and you do nothing about it.
  • Enforcement.  If you find someone is using your mark, you will need to do something about it.

That’s it.  While you should seriously consider filing with the PTO for a Registered Trademark, you can indeed protect your brand without doing so.

4.  Blog-What Brand Is Your Law Firm?

Subject Line:   What brand is your law firm?


Does your firm message have a brand supported by one big idea?  Or two?  Or several?  Or, none?

Yes, it does.

Whether a boutique, generalist or multi-niche, your firm has a brand.  Whether you are aware of it or not, everything you write, do or say conveys a marketing message.

That message is your brand. 

If it's crystal clear, and conveys one big idea, you will be known and remembered.  If it’s not, you’ll fall into the general mush of “lawyer” and will stand a good chance of stepping into the obscurity rapidly being made possible by the maw of supply and demand, technology and rising client demands and expectations.

Clients want solutions to their problems, and they won’t hesitate to engage if your brand matches their needs. 

If your brand resonates with them, they are “prequalified” to a large extent and they will reach out to you. 

If your brand doesn’t resonate, either because it is a mismatch, or worse, because it is a jumbled mass of incoherence, then you will compete for the business.  On price.

A couple of examples:

A firm that  specializes in defending federal class action lawsuits brought against medical receivables collection companies, and who writes articles, gives speeches and sends periodic email and newsletters with relevant, helpful content will be seen as the firm that saves collection companies from “gotcha” class action strike suits.  They will be first of mind when the need arises.

A firm that has no particular specialty and does not work to convey a value proposition to clients and prospective clients beyond general competence, associations and education will have a much harder time gaining the attention of prospects, and keeping existing clients.

Don’t get us wrong.  We are not saying only highly esoteric niche firms can be successful.  Generalists can indeed be quite successful, and specialists can be failures, if they don’t get the branding right.

But we are saying that all firms need to find and highlight their brand.  The second example is a general practice firm, but it could easily be seen as the firm of broad wisdom and insight, of one or more lawyers with decades of experience practicing law, and living, that can astutely guide it's clients to solid, cost effective solutions with elegance and élan.  But the brand will be lost if it is not clearly defined and promoted.

We think there are a handful of key, consistent messages that should be central to every communication that leaves a law firm, determined by what the firm wants to be known for.  It is not difficult to do, but it does require thinking deeply about what your firm does and aspires to be.

Learn more about them by downloading our free report “The Law Firm Core Message Platform Checklist” [link]. 

Thanks for your time.  Please enjoy the report, and we’d be happy to take your comments and questions.

John Adams

Law Firm Marketing

P.S.  You can also use the report to create your own Core Message Platform for a quick referral to assure that your future communications are consistently relaying the same branding message. [link]

 5.  Case Study

Case Study-showing the power of a small law firm
(names have been changed)

Solo Lawyer Rescues Doc

The firm had one lawyer, one virtual assistant, lots of experience and lots of connections.  That’s all it takes these days for small law firms, even solos, to win for their clients, whether up against the solo down the street, or BigLaw. 

And that’s all it took to rescue a young chiropractor from bondage at the hands of an unscrupulous employer.


Dr. J was fresh off the beautiful campus of Life University in Marietta, Georgia.  He’d graduated and passed the state licensing exams. 

He needed a job, and he found one at a local chiropractor’s office.  The office had been started by two other doctors five years earlier.  They were impressed with Dr. J, and offered him a job. 

They told him he would be making very little to start, but could build his patient base over time, and at a certain point, if he crossed a certain threshold of his own patients, he’d start sharing in the profits he brought in. 

They signed an agreement to that effect.  The agreement also contained a very restrictive non-compete clause, prohibiting Dr. J from opening his own office within many, many miles of the employer, for several years.


After two years of hard work, Dr. J met the threshold, and looked forward to cashing in on what he’d worked so hard for.  And it couldn’t have come at a better time, as his wife was six months pregnant with their first child.  They were both looking forward to the much needed additional money.

Except it never came. 

Just as he was about to meet the goals outlined in his employment contract, his employer told him that the office had hired a practice consultant, who had recommended a new business model for the office, which would require renegotiating his contract.  He had two choices; sign the new contract, which would essentially put him back almost to the beginning, or leave and move away if he wanted to open his own office.


Dr. J came to the firm, explaining what had happened.  Counsel explained he had one additional option besides those given to him by his employer, which was to insist on the rights he’d earned under the existing contract.

Counsel contacted the employer directly, politely but firmly explaining why the actions they were considering were illegal, and that Dr. J would be happy to continue working under the existing agreement, or to leave, with an appropriate severance package, and a release from the non-compete restrictions.

The employer agreed to continue operating under the existing contract, but then restructured Dr. J’s workdays in such a way that it would be impossible for him to see his own patients, thereby effectively cutting him off from earning the rewards he’d earned.

Counsel brought in a litigator who drafted a lawsuit, to be filed the day after a deadline Counsel gave to the employer. Once the suit was drafted and ready to be filed, Counsel gave the Employer an ultimatum.  Citing the Employer’s activities in restructuring the Dr. J’s workdays, and it's breach of the existing employment contract, Counsel gave the Employer once choice; agree to pay Dr. J a severance and release him from all non-compete restrictions, or be sued the next day.


The Employer thought they were calling a bluff, and refused the demand.  Counsel had the suit filed the next morning.  The Employer was stunned.

After a few hapless, failed attempts by the Employer’s lawyers to convince the Court to limit the production of discovery, and to move the case to a more favorable venue, the Employer asked for a settlement conference.


Dr. J got full compensation for the breach of his employment agreement, plus attorney fees, and was completely released from all aspects of the non-compete restrictions.  He opened his own office just a few miles from his former Employer, and today is enjoying much success in his practice. 

And in his life.  His wife gave birth to a beautiful girl, and recently a little boy. 

 6.  Press Release-Chapter 11 Dockets

FOR IMMEDIATE RELEASE                                                                                               August 12, 2016


Chicago, Illinois, August 12, 2016

Chicago based Chapter 11 Dockets has released its comprehensive report, The Year In Bankruptcy Claims Trading: 2015. The Report is a complete review of all claims traded in large corporate Chapter 11 bankruptcy cases nationwide between January 1, 2014 and December 31, 2015. 

The Company expects the Report to benefit its clients by saving time consuming and expensive research and allowing them to make first to market decisions with cutting edge insight into high end claims trading.

The Report unpacks data from more than 2,200 case dockets and over 12,000 claim transfer notices into quick and easy to digest graphs, charts and text, bringing to law and finance professionals an unprecedented look at the details of the transfers, by trading volumes broken down by industry, by each Bankruptcy Court, and by each Circuit. 

The Report has several other features, including reports on the top 10 most active courts for claims trading and the top 10 most active trading firms.  It also breaks down trades by size of the debtor company and age of the case.

The Lehman Brothers bankruptcy continues to account for an outsized portion of all claims trading (about one-half).  Accordingly, the activity of all claims is shown with and without Lehman.

The Company also announced that it will offer the Report for $200, but for a limited time law firms and finance professionals can obtain a copy at no charge by contacting Chapter 11 Dockets as provided below.


About Chapter 11 Dockets
Chapter 11 Dockets is located in Chicago, Illinois and is the industry leader in information about U.S Bankruptcy cases.  It builds and operates legal and financial research tools which are relied upon by the country's largest, most sophisticated law firms, investment banks, and investors in distressed assets.  Leveraging its database of over three million court filings updated in nearly real time, together with its proprietary algorithms, Chapter 11 Dockets allows the bankruptcy and restructuring communities to leverage the power of bankruptcy court information in ways never before imagined.

The company was established eight years ago to build best-in-class research products focused on complex corporate restructurings, and its products are now widely used by leading legal & financial professionals.  Its founder, Randall G. Reese, began his career as an associate in the Corporate Restructuring practice of Skadden, Arps, Slate, Meagher & Flom where he represented companies such as Delphi Automotive, US Airways & Enron.  He also serves as a senior advisor to claims & noticing firm UpShot Services.  


For further information regarding this release or to order your free copy of The Year In Bankruptcy Claims Trading: 2015, please contact:

Randall G. Reese, President
Chapter 11 Dockets
8 E. Randolph St.
Chicago, IL  60601
Phone:  (415) 298-6730


7.  Press Release-Neurologic Chiropractic

FOR IMMEDIATE RELEASE                                                                                                                           February 1, 2016


Wixom, MI, February 1, 2016---

NeuroLogic Chiropractic Center (NCC) announces its grand opening on February 1, 2016.

NCC, owned by Dr. James Ross Muldoon, will provide chiropractic care that very few others can offer.  He holds a Diplomat in Chiropractic Functional Neurology, (one of only four in the State of Michigan) awarded by the Atlanta based Carrick Institute, a prestigious institution known for its rigorous and extensive training in the study of functional neurology. 

The Carrick Institute [link] has been successful in treating many patients with serious conditions that did not respond to traditional chiropractic or medical treatments.  It recently made headlines with the successful treatment of NHL star Sidney Crosby, who suffered a concussion that would not respond to traditional treatment. 

Functional neurology has also proven to be effective with Movement Disorders (Parkinsons, Tics, Tourretes, etc), headaches/migraines, Thyroid Disorders, Auto Immune Issues and Childhood Developmental Disorders (ADHD Type I-III, Autism Spectrum Disorders, OCD, Dyslexia, etc).

NCC will also provide traditional chiropractic care, combined with a multitude of techniques and modalities rarely offered under one roof, including care for neck/back pain, migraines/headaches, peripheral neuropathies, complex cases, nutritional issues and autoimmune diseases.  The office also utilizes computer assisted balance platforms, videographed eye movement analysis, food sensitivity/intolerance testing and more.


About Dr. Muldoon               

Dr. Muldoon is a Novi High School graduate, where he was a two time all state wrestler and lettered in football.  He then attended the University Of Michigan and was a member of the varsity wrestling team for 4 years.  He received his Bachelor of Science in Kinesology in 2007 and then attended Life University in Atlanta Georgia, where he was awarded his Doctor of Chiropractic in June of 2011.  He immediately commenced postgraduate study at the Carrick Institute For Functional Neurology, requiring approximately 350 course hours, which he attended in Atlanta, Georgia, Chicago, Illinois and other national locations.  He sat for the mutli-day diplomat exam in 2013 and was awarded his Diplomat In Functional Neurology in January 2014


For further information regarding this release, or to schedule an appointment, please contact:

Neurologic Chiropractic Center
29680 Wixom Rd
Wixom, Michigan 48393

Office Hours:
Monday & Wednesday: 7am-11am, 2pm-5:30pm
Tuesday & Thursday: 12pm-7pm
Friday:  7am-11am, 12pm-2pm
Saturday: By appointment only

or visit our website: